Stay Wild. Wear Wolves.
Apparel and gifts inspired by wolves, northern dogs, and the stories Oliver tells.
Hoodies for the Pack
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If Not Friend Eco Raglan Hoodie
Regular price From $59.00 USDRegular priceUnit price / perSale price From $59.00 USD -
If Not Friend Classic Hoodie
Regular price From $55.00 USDRegular priceUnit price / perSale price From $55.00 USD -
Moon Moon Eco Raglan Hoodie
Regular price From $59.00 USDRegular priceUnit price / perSale price From $59.00 USD -
If Not Friend Crop Hoodie
Regular price From $55.00 USDRegular priceUnit price / perSale price From $55.00 USD
Wolf Tees
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Friend Shaped Iqniq Classic Tee
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Malamute Great Wave Tee
Regular price From $29.00 USDRegular priceUnit price / perSale price From $29.00 USD -
If Not Friend Relaxed V-Neck Tee
Regular price From $31.00 USDRegular priceUnit price / perSale price From $31.00 USD -
If Not Friend Micro-Rib Tank
Regular price From $31.00 USDRegular priceUnit price / perSale price From $31.00 USD
Meet Oliver the Wolf Guy
Oliver Starr is a wolf conservationist, educator, and storyteller with a gift for making the wild feel close. This shop brings together original designs, familiar jokes, and plenty of friend-shaped energy—inspired by Oliver’s work with wolves, education, and conservation.







